We’ve been working with Deichmann UK for over 5 years now and produced every kind of promotional graphics and literature POS going.
For 2009 on the BTS promotion we were asked to produce a brand new concept, we came up with a variety of fun ideas and this was the chosen concept, which was based around the idea of what a pupil would come up with by using the doodle style icons, sketched headlines and the use of polaroid style picture frames to hold pupil imagery and then all overlayed on lined paper.
We then took the sketched BTS logo and applied it to all the instore POS which incorporated the large star burst.
The concept worked really well instore and related well with the end user!
Did Deichmann sell more school shoes? The answer is “Yes”
Was that down to our campaign? ”Of course it was, but I would say that”
