12th November 2009 – The two Autodesk resellers, Imass Design Solutions and Trionics, today relaunched as one business under the name Symetri. The new name and branding was unveiled at a customer conference in Sheffield, following a strategic agreement earlier in the year. Like the former Imass Design Solutions, the newly-formed division is a business unit of Infoterra Ltd, part of EADS Astrium.
Our job at Triad was to come up with a new name and a simple but effective logo that would work well with the Infoterra branding, we produced a variety of ideas of which this one was chosen after several modifications. The new branding has now been rolled out across the business after we produced the corporate guidelines and we’re currently in the process of building the new symetri website.
Symetri already supports 32% of Autodesk’s installed manufacturing base across the UK making it the largest Autodesk manufacturing solutions reseller in Northern Europe. Both Imass and Trionics are known for their long-standing experience in the manufacturing CAD sector, covering a wide range of industries, including oil and gas, renewables, nuclear, heavy machinery and automotive components. It is intended that, by combining their expertise, together with their consulting and technical skills, the new organisation will offer an unparalleled service to both new and existing customers.